倒计时10天丨源创·颐和园专项赛丨第十二届国际大学生时尚设计李宇春专项命题赛

ty-six spring and autumn, in 1888, Empress Dowager Cixi embezzled more than 30 million taels of silver from the office of the navy to rebuild it. It was renamed the Summer Palace with the meaning of prolong life joyfully . It was destroyed by the Allied Forces of the Eight Nations in 1900 and rebuilt in 1902, which is the existing scale.

The Summer Palace is regarded as a representative of China#s image, a national 5A-level tourist attraction, and a world cultural heritage. Click on the link to learn more about the culture of the Summer Palace:

比赛介绍

Event Introduction

假定单位

南苑

Proposition unit: Summer Palace

比赛基调

源创·南苑

Theme: Origin&Creativity· Summer Palace

护肤品调性

心目中品味 创意 灵动

Brand tone: Youth,Fashion,Creativity, Agility

传布营销目的

改善之我国新中学生传统文化拥护与自信，宣扬之大成最出色基本上当代艺术传统文化，促进之我国中学生在传统文化思想、精神上的高度自信，制作算起文脉·大美之我国基本上当代艺术所设计赛。将献身意义顺利进行再追加，倡议发扬的是根脉，高端的是未来，中学生盛则发达国家盛，中学生强则发达国家强。用心目中人的视角，讲好南苑基本上当代艺术的童话故事，讲好之我国童话故事。

CommunicationMarketing Purpose:

The“Millennial Culture•Splendid China” traditional aesthetics design competition intends to enhance the cultural identity and self-confidence of Chinese youth, promote the excellent traditional Chinese aesthetics and culture, increase the confidence of Chinese youth in cultural thoughts and spirituality. The purpose of the competition is to upgrade its mission, the proposal is to inherit the roots, and face the future. The prosperity of the youth leads to the prosperity of the country, and the strong youth makes the country strong. From the perspective of young people, tell the story of the traditional aesthetics of the Summer Palace and tell the story of China. A nation will prosper only when its young people thrive. The competition hopes to tell the story of the traditional aesthetics of the Summer Palace and the story of China from the perspective of young people.

假定类别

Award Categories

跨界其产品

虚拟形象

品味图形

手作

品味珠宝

假定建议阐明

Proposition requirement elaboration

代表队杰作需具备社会主义核心价值观，可以是单件杰作也可以是复刻版杰作。不须具备比赛基调，代表队者可先 了解并一个中心南苑之“颐和仙境”、“福寿传统文化”、“三清水系”、“玉堂富贵”等传统文化基调顺利进行所设计及谱写。

Proposition requirements: Entries must conform to the core socialist values. Itcan be a single piece or a series of pieces. It must be in line with the theme of the event. Participants can first understand the cultural themes of the Summer Palace, such as Wonderland of the Summer Palace, Happiness and Longevity Culture, Sanqing Water System, and Magnolia and Peony, then design and create entries.

跨界其产品

牢固一个中心南苑多样的传统文化资源，制作南苑专属特色传统文化符号与跨界系统，将南苑的传统文化不动产无论如何转化为“皇家IP”，融合景色与艺术、创意与实用，成型有童话故事、有其产品质量、有所设计，具备传统生活当代艺术的创意其产品。

1、所设计杰作不须险恶挖掘南苑传统文化内涵，体现传统文化要素和暗藏的童话故事，在呈现出基本上传统文化的同时特别强调所设计其产品创新性、实用性、美观性、市场性、环保性；

2、所设计杰作的观感形式、题材、工艺技术物料不以上者，鼓励复刻版化其产品代表队。

A. Cultural and creative products

This Special Proposition intends to center on the unique cultural resources of the Summer Palace, create the unique cultural symbols and cultural creation system of the Summer Palace, transform the cultural assets of the Summer Palace into Royal IP, integrate scenery and art, creativity and practicality, then devising creative products with stories,quality, design and in line with modern life aesthetics.

1. The design work must dig deeply into the cultural connotation of the Summer Palace, reflect the cultural elements and the story behind it, and be endowed with innovation, practicality, aesthetics, marketability, and environmental protection while showing traditional culture;

2. The form of expression, subject matter, and craft materials of the design works are not limited, and serialized products are encouraged to participate in the competition.

卡通形象

1、卡通形象应该创意新奇，意象协调，富有艺术原创性；

2、卡通形象性别歧视不以上者，同时要很强角色性格和受众族群定位；

3、卡通形象要很强感觉、漫画、微视频、邻近地区制作、人偶、模型、授权商品等延展性，很强护肤品营销价值，适合在各种载体上制作善用；

4、谱写方式不以上者，包括但不以上者于图形样式、插画、漫画等类型。同时请为杰作配上必需的文字说明，如姓名、性别歧视等基本信息，杰作谱写思路或所设计说明阐明等。

5、代表队者需绘制护肤品形象三视图，包含正面、外侧、背面，并所设计三个或三个以上能观感该形象特色的动作或感觉及变装皮肤；

6、所有获文学奖代表队杰作再次不须提供矢量文件给国际足联。

B. Virtual Image

We hope to have anempathetic IP image, which must berelated to the Summer Palace culture. Itshould be a unique and interesting IP image, representing inclusiveness and diversity. Please use yourimaginationas much as possible to makethe design looks rich and interesting. Don’t forget to giveit a resounding name.

a. Thevirtual image should be creative and innovative, with coordinated colors, and full of artistic imagination;

b. Thevirtual imagehas no limitation to gender,but must have character personality and audience positioning;

c. Thevirtual image must have the malleability of expressions, comics, micro-videos, peripheral production, toys, models, authorized goods, etc., and it should have brand marketing value, and be suitable for production and application on various carriers;

d. There is no limit to creative methods, including but not limited to graphic patterns, illustrations, comics and other types. At the same time, please provide necessary text deions for the work, such as name and gender, work creation ideas or design deions, etc.

e. Participants need to draw three views of the brand image, including front, side, and back, and design three or more actions or expressions and cross-dress skins that can express the characteristics of the image;

f. All winners mustprovidevector filesof the entriesto the organizing committee.

品味图形

代表队杰作至少1幅，建议图形所设计很强极端创新性、基调性，主要应该用于纺织、印刷等领域，落在丝巾、服装、帽子等软性物料载体，颜色另设为CMYK播放器，分辨率不低于300dpi，以jpg或tif文件播放器草拟；

杰作之中不得出现任何与代表队职员姓名、单位特别的文字、样式、标识及其它与所设计方案无关的符号，不具备规定者将被视为作废杰作，取消代表队资格。

C. Fashion Pattern

At least one set of work is required. It should be original work, related to the theme and belong to textiles, printing or other related fields, printed on carriers such as silk scarves, clothing, and soft materials.The entry should be submitted in jpg. or tif. format, and the resolution should not be less than 300dpi, with colors in CMYK format.

Any words, patterns, or marks related to the names and units of the participants and symbols that have nothing to do with the design plan shall not appear in the works. Those that do not meet the requirements will be regarded as invalid works and will be disqualified.

手作

请以“南苑”传统文化为元素，所设计出能够呈现出当代心目中人风貌的国潮服饰新风尚，用实际行动探究之我国基本上当代艺术，以品味的观感力，向全世界展示充满自信的之我国基本上传统文化。

1、代表队杰作需一个中心赛基调顺利进行所设计，穿着单纯为品味中学生人；

2、所设计多样，看重实用性、观感力近乎结合；

3、造型优美、制作精细，意象、面料善用及服饰品搭配恰当。

4、所设计杰作无类型建议，代表队杰作至少3套，建议三套基调一致，应该征需草拟成衣的品味摄像片。

D. Fashion Design

On thetheme ofSummer Palace culture, please design a new style of national fashion clothing that can show thespirit of contemporary young people, interpret traditional Chinese aesthetics with practical actions, and show the world Chinese traditional culture with stylish artistry.

a. Entries need to be designedon the theme of theCompetition, and thetarget groups are fashionable young people;

b. Entries should be unique design, focusing on the perfect combination of practicality and artistry;

c.Beautiful shape, fine production, the color, appropriate use of fabrics and matching ofaccessories.

d. There is no type requirement for design works. At least 3 sets of clothing are required, on an identical theme, either creative fashion design or ready-to-wear design. One digital sketch or photograph must be submitted for registration.

品味珠宝

请以“南苑”基本上传统文化底蕴为个人盛趣，充分发挥你的创意所设计潜能，同时看重与品味的结合，制作品味国潮风格，为基本上当代艺术出处入新的品味概念。

1、所设计杰作塑形不以上者，可以是单品所设计或套装所设计大多会；

2、所设计杰作应该融为一体基调，所设计风格多样，造型美观，有创新性；

3、物料善用及功能结构科学合理，能够适应该市场需求和生产的特别建议。

E. Accessories

Please take the traditional cultural heritage of the Summer Palace as guidance, give full play to your creative design potential, andmeanwhile focus on the combination with fashion, create a fashionable national trend style, and inject new fashion concepts into traditional aesthetics.

a. The material of the design works is not limited. It can be a single product design or a suit design;

b. The design work should fully reflect the theme,withunique design style, beautiful appearance, and innovation;

c. The material application and functional structure are scientific and reasonable, which can adapt to the market demand and production related requirements.

文学奖另设

Award setting

南苑专项假定全场大文学奖（1名）

文学奖赏30000元+获文学奖认证

南苑专项假定最具潜力文学奖（2名）

文学奖赏20000元+获文学奖认证

南苑专项假定最佳创意文学奖（3名）

文学奖赏10000元+获文学奖认证

南苑专项假定最出色个人盛趣教师文学奖（10名）

文学奖赏1000元+获文学奖认证

南苑专项假定最出色所设计师文学奖（10名）

获文学奖认证

出处：1、以上所有文学奖文学奖赏大多为账面文学奖赏，具体文学奖所设计和获文学奖名额，会根据各类代表队类型人数及早调整。

Award Details:

Grand Prize for the Special Proposition of the Summer Palace

(1 winner) 30,000 RMB + Certificate

The Most Commercial Value Award for the Special Proposition of the Summer Palace

(2 winners) 20,000 RMB + Certificate

The Best Creative Award for the Special Proposition of the Summer Palace

(3 winners) 10,000 RMB + Certificate

Outstanding Instructor Award for the Special Proposition of the Summer Palace

(10 winners) 1000 RMB + Certificate

Outstanding Designer Award for Special Proposition of the Summer Palace

(10 winners) Certificate

All of the above awards are pre-tax bonuses. The specific setting and number of awards will be adjusted in time according to the number of participants of various types.

应该征及联系方式

Registration and contact information

代表队选手将代表队杰作高画质特写在赛官方网站顺利进行杰作线上应该征，并按建议一栏特别信息，草拟后等待后台审核通过。 投稿时间为2021年11年初10日-2022年4年初10日。

2022年4年初之中旬、5年初上旬，为初评与终评阶段，将按“网络投票+专家评审”相结合的形式评出获文学奖的杰作。再次获文学奖代表队选手需将杰作邮寄，邮出年末时间为2022年5年初10日。

比赛通道：

扫码立即代表队

Registration and Contact Information

Participants can register by sending high-definition photos to the competition official website, filling in the relevant information as required. After submitting, contestants should wait for a decision pending review. Registration will be open from November 10, 2021 to April 10, 2022.

The initial evaluation and final evaluation stage will run from Mid-April and early May 2022, during which works will be evaluated via a combination of online voting and expert review. Participants will be required to mail their works to the following address:

Wang Wenjia

Art Department of Yanjing Institute of Technology

808 Yingbin Road, Yanjiao, Sanhe City, Hebei Province

Zip Code: 065201

The mailing deadline is May 10th, 2022.

Competition official website:

Official contacts:

Official WeChat channel: Fashion_Ceremony

Scan or click/tap the QR code below to follow us!

著作权说明

copyright

1、原创新闻稿。所有代表队杰作必不须是代表队者原创杰作，建议为2021年5年初1日之后杰作，杰作内容所特别的著作权难题由代表队者本人负责，凡揭发抄袭或特别自主难题的代表队杰作，将自动失去代表队资格；若为得文学奖杰作，则收回已颁发文学奖及文学奖赏并通告。如造成了第三者之基本权利巨大损失，代表队者需自行财政负担特别承担责任。

1. Original statement. All entries must be original works of the entrant. It is recommended to be works after May 1, 2021. The copyright issues involved in the content of the work are the responsibility of the entrant. All entries suspected of plagiarism or intellectual property issues will be automatically disqualified; if it is a prize-winning work, the awards and bonuses that have been awarded will be withdrawn and announced. If the loss of rights and interests of a third party is caused, the entrant shall bear the relevant legal responsibilities.

2、代表队杰作自主划给。所有代表队杰作的自主归国际足联所有，所设计师享有署名权，国际足联享有对其所该所设计杰作顺利进行再所设计、生产、销售、展示、出版等商业用途的全部基本权利。

2. Ownership of the intellectual property rights of the entries. The intellectual property rights of all entries belong to the organizing committee, the designer has the rightof authorship, and the organizing committee has all the rights to redesign, produce, sell, display, and publish the corresponding design works for commercial purposes.

3、国际足联对本比赛保留再次解释权。

3. The organizing committee reserves the right of final interpretation of this event.

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